2015
Gnome & Bow is a Singapore based fashion start-up, offering bags that do more than just provide function,
but also crafted as an extension of ones imagination and individuality.
We were approached by its founder to create the Gnome & Bow brand identity, as well as to craft a crowd funding campaign with the aim to raise SGD$30,000 in a space of two months in order to fund production and launch his first line of products.
We designed Gnome & Bow’s brandmark as a modern symbol resembling the brand’s mascot, the Master talessmith. The combination of the tall Gnome hat and classic gentleman bow tie speaks about the essence of the brand – the culmination of fantasy with the mark of class. The Gnome & Bow brand was then further crafted based on extensive market research to help distinguish itself from the competition. The visual language we developed allowed the fantasy element of the brand to come forth, appealing to its target audience and potential contributors.
Leveraging on a strategic social media strategy, the crowd funding campaign was a tremendous success. $37,561 was raised in 38 days, 25% more than initial target. It became the largest successfully crowd funded campaign of its nature in Asia Pacific, with over 10,500 Facebook page views garnered and featured in over 20 online and print media outlets such as Esquire, Style Men & Cosmopolitan etc. Following that, we designed the Gnome & Bow online store from which the brand was launched.
View Pozible Crowdfunding Campaign / Visit Gnome & Bow Online Store
Brandmark
Packaging
Special zips depicting the story of The Hare & The Flying Tortoise
Wallet & coin pouch packaging shaped like a storybook
Call to action landing page
