Being the first mover is very much in GIC’s history, legacy and DNA. The early days of Singapore’s founding was a time of great uncertainty, and Singapore’s pioneers dared to envision the unknown, to forge ahead and to lay the foundations for what GIC is today.
 
We were commissioned by GIC to produce an animated brand film to convey the essence of this very pioneering spirit through a strong narrative element. This video was screened worldwide throughout all their international offices in conjunction with their 34th Anniversary Blue and Silver day.
 
In Collaboration with Semicolon
 

 
Screenshots

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Special thanks to the following organisations for source footages.
 
Source: The Straits Times © Singapore Press Holdings Limited. Reproduced with permission.
Source: The Sunday Times © Singapore Press Holdings Limited. Reproduced with permission.
Source: National Archives of Singapore. Reproduced with permission.
Source: Singapore Tourist Promotion Board Collection, Courtesy of the National Archives of Singapore. Reproduced with permission.
Source: Ronni Pinsler Collection, Courtesy of the National Archives of Singapore. Reproduced with permission.
Source: MediaCorp Pte Ltd, Courtesy of the National Archives of Singapore. Reproduced with permission.